When someone uses our website to search for property they will be prompted to register. Registration requires and email and asks for a phone number. Our “Control Panel” tracks which properties this person looks at and which ones they liked. Registration leads are the “weakest” of our leads. These are folks who are wandering through our store and need to be greeted. We call to make sure that the information they gave us is real and to see if they need any help. Probably one in 10 of these leads to a sale. When you call the first thing you must do is sell yourself. If possible, sell an appointment.